Mastering Digital Growth and Product Management: A Guide by Nazish Khan
1. The Role of a Senior Product Manager
What Does a Senior Product Manager Do?
A Senior Product Manager (PM) is a strategic role responsible for overseeing the lifecycle of a product from ideation to market release. The PM aligns the product vision with business goals, ensuring that the product meets customer needs while also achieving the company’s growth objectives. This role involves cross-functional leadership, data analysis, and strategic decision-making.
“A great product manager doesn’t just oversee development; they align the product vision with the market’s evolving needs, ensuring every step leads to growth and success.”
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