In the fast-paced world of digital marketing, creating visually appealing content is crucial for engaging your audience and standing out from the competition. Thankfully, there are numerous free tools available that can help you craft stunning visuals without breaking the bank. In this article, we will explore 20 free visual social media content creation tools that can elevate your marketing efforts.
Key Takeaways
Canva is a versatile tool that offers a wide range of templates for social media graphics, presentations, and more.
Adobe Creative Cloud provides powerful tools for creating professional-grade visuals, including Photoshop and Illustrator.
Visme allows you to create engaging infographics, presentations, and social media graphics with ease.
Easil is a user-friendly design tool that offers customizable templates and drag-and-drop functionality.
Crello provides a variety of templates and design elements to help you create eye-catching social media content.
1. Canva
Canva is a well known and user-friendly graphic design platform providing different features and templates for building social media content. Its drag-and-drop interface, paired with its design intelligence, means even a design novice can create professional looking graphics.
Templates and Features
Canva offers a multitude of templates for social media and any other type of visual content creation. Whether you’re looking to create an ebook, infographic, business card, or email header, Canva has a template to simplify your process. Most of Canva’s basic functionality is available in its free version.
Ease of Use
Canva is so simple to use. The platform is build in such way that you can create visuals with it even if you have zero experience in design. Customize the Templates with an Easy Drag-and-Drop Interface
Versatility
Canva is that flexible. Create social media graphics, presentations, posters, and more. A vital content marketing tool used by every visual content creator.
Canva is a popular graphic design app, and it provides a variety of social media templates and templates for pretty much any visual content.
Free and Paid Plans
Free and paid plans offered by Canva The free tier offers a breadth of features, although you will have to upgrade to Canva Pro if you need something more advanced like the background remover and the Magic Resize tool.
2. Adobe Creative Cloud
Adobe creative cloud – Adobe Creative Cloud is a suite of high-end design software that provides access to Adobe programs such as Photoshop, Illustrator, and InDesign which makes the users create amazing contents for social media.
Pros
Advanced design capabilities and tools
Seamless integration between different Adobe software
Extensive customization options for precise control
Regular updates and new features
Cons
Steep learning curve, especially for beginners
Expensive subscription plans
High system requirements
Pricing
Adobe Creative Cloud offers different subscription plans tailored to individual applications or the complete suite, with options for individuals and teams.
Here are the two available options:
Individual Plan for $54.99/month
Business Plan for $84.99/month
Students and Teachers Plan for $19.99/month
Schools and Universities Plan starting at $34.99/month per user
Use Case
Adobe Creative Cloud is suitable for professional designers and marketers who is a creator looking for additional editing and advanced designs for their social media content.
Unlocking brand potential with expertly crafted social media content is made easier with Adobe Creative Cloud. Whether you’re creating logos, graphics, or videos, this suite has you covered.
3. Visme
Visme is a versatile platform that offers a wide range of templates and tools for creating digital content. No matter what you create – presentations, data visualizations, infographics, social media posts or short videos – Visme has a product for you. A free version is also available with 5 projects and 100 MB of storage, as well as a library of free project templates that you can use for ebooks, flyers, logos, etc.
Key Features
Versatile: It offers a wide range of templates and tools that cover everything from infographics and presentations to social media graphics and videos.
Free Version: You can have up to 5 projects and 100 MB of storage.
Templates: Access to a library of free templates for projects such as ebooks, flyers, and logos.
Limitations
There are limitations on the free version. You also have to have a plan to be able to download your images. On the free version you can only link to the infographic
Pricing Plans
Visme offers three different pricing plans:
Basic Plan
Starter Plan
Pro Plan
For Teams Plan
You can learn more about the exact prices per plan by creating a profile at Visme or contacting their sales team.
Visme is suitable for marketers, educators, and content creators who want to create visually appealing and interactive social media content.
4. Easil
Easil is a user-friendly design tool that specializes in creating visually stunning graphics for social media. It provides pre-designed templates, drag-and-drop functionality, and various customization options.
Pros
Intuitive interface with easy-to-use features
Extensive library of templates and design assets
Collaboration features for team projects
Integration with popular social media platforms
Cons
Limited advanced design capabilities
Some features are only available in higher-priced plans
Pricing
Easil offers different pricing plans, including a free plan with limited features.
Here’s a list of plans offered by Easil:
Easil Basic – free platform
Easil Plus – $7.50/month per user
Easil Edge – $59/month per user
Easil Enterprise – custom pricing
Use Case
Easil is suitable for small businesses, bloggers, and social media managers who want to create visually appealing graphics quickly and easily.
Easil is a web-based tool that simplifies the process of creating and sharing visual infographics and data visualizations.
5. Crello
Crello, now known as VistaCreate, is a fantastic graphic design tool that makes it super easy to create stunning visuals without needing a ton of design knowledge. With over 30,000 free design templates, 180 million photos, 32,000 videos, and 15,000 illustrations, you can create almost anything you can imagine. It’s perfect for small businesses, bloggers, and individuals who need a simple and cost-effective solution for creating social media graphics.
6. Over
Over is a fantastic tool for creating stunning social media graphics right from your phone. It’s super user-friendly and perfect for those who want to design on the go. Are you struggling to develop fresh ideas for social media posts regularly? Over can help you brainstorm new ideas and overcome creative block.
7. Placeit
Placeit is an online design tool that offers a range of mockup templates, logo makers, and design templates for social media content creation. It allows users to create professional-looking visuals for their brand.
Pros
Vast library of mockup templates, logo makers, and design templates
User-friendly interface with easy customization options
Regular updates with new templates
Integration with popular social media platforms
Cons
Some advanced features are only available in higher-priced plans
Limited customization options compared to professional content creator tools
Pricing
Placeit offers an unlimited subscription starting at $9.99/month.
Use Case
Placeit is suitable for small businesses, entrepreneurs, and individuals who want to create professional visuals for their social media branding and marketing.
If you’re looking for content that resonates, Placeit can help you create stunning visuals effortlessly.
8. Stencil
Stencil is a simple and user-friendly graphic design tool that focuses on creating images for social media. It offers a range of templates, icons, and design elements for quick and easy content creation.
Pros
Easy-to-use interface with simple editing options
Vast library of templates, icons, and design elements
Integration with popular social media platforms
Chrome extension for quick image creation
Cons
Limited advanced design capabilities compared to professional graphic and video content creation tools
Some features require a paid subscription
Pricing
Stencil offers three different pricing plans, including:
Free Plan
Pro Plan – $9/month
Unlimited Plan – $12/month
Use Case
Stencil is suitable for individuals, bloggers, and small businesses who need a quick and straightforward solution for turning their content ideas into social media images.
Stencil streamlines content creation for social media. This fast, simple app lets you easily combine photos, icons, and more to create your own images. And it includes image templates and quote graphic templates, too.
9. Animoto
Animoto is a fantastic video creation tool that lets you transform your photos and video clips into professional-looking videos for social media. It offers pre-built templates, music tracks, and easy customization options.
Pros
User-friendly interface with drag-and-drop functionality
Extensive library of templates and music tracks
Collaboration features for team projects
Social media scheduling and publishing options
Cons
Limited advanced editing features
Watermark on videos in the free version
If you’re looking to enhance your brand identity and improve shareability, Animoto is a great choice. Its user-friendly interface makes video creation a breeze, even for beginners.
10. Biteable
Biteable is a web-based video creation tool that provides pre-made video templates and customization options. It allows users to create professional-looking videos for social media with ease. So if you’re looking for a tool that will allow you to create Instagram stories, or short videos for YouTube, this might be the right tool for you.
Pros
Easy to use for beginners
Offers a variety of templates
Allows adding text, music, and resizing
Cons
Limited customization options
Watermark on free version
Use Case
Biteable is suitable for small businesses, influencers, and content creators who want to create engaging videos for their social media channels.
Video editing will no longer be a long and tedious process – but automated according to your needs. This content creation tool is one to keep an eye on, as it will help you stand out from other competitors.
11. Lumen5
Lumen5 is a nifty tool that makes it easy to create videos for social media platforms like Facebook, Twitter, YouTube, or Instagram. If your primary goal is to create video content quickly, especially from written content, Lumen5 can be a good choice. It uses AI and automation to turn blog posts into engaging videos, which can enhance your social media strategy.
Cost
Lumen5 offers four different pricing options:
Basic – $19/month
Starter – $59/month
Professional – $149/month
Enterprise – custom pricing
Use Case
Lumen5 is suitable for content creators, marketers, and social media managers who want to quickly turn their blog posts, articles, or scripts into engaging videos. This video marketing platform is specifically designed for turning text into captivating video content, making it a valuable asset for social media managers looking to diversify their content formats.
Supercharge your social media creation process with Lumen5 and get point-and-click feedback on your social media posts with Filestage.
12. InVideo
InVideo is a powerful video editing tool that can be used by everyone from YouTubers to brands looking to create content for online channels. Although many of the tools are pretty advanced, getting to grips with InVideo is straightforward. You don’t even need much in the way of content collateral to get started.
Key Features
Pre-made templates
Design elements
Customization options
Pricing
Free Plan
Business Plan – $15/month
Unlimited Plan – $30/month
Use Case
InVideo is suitable for content creators, marketers, and businesses that want to create high-quality videos for their social media channels.
InVideo is a web-based video editing and creation tool that offers a range of pre-made templates, design elements, and customization options. It allows users to create professional videos for social media.
13. Promo.com
Promo.com is a fantastic video creation platform that provides access to millions of royalty-free video clips, music tracks, and templates. It’s perfect for marketers, businesses, and content creators who want to create high-quality videos for their social media marketing campaigns. Promo’s online video maker has everything you need to create engaging social media content. You’ll get access to customizable video templates, professional editing tools, and a massive online media library powered by Getty Images and iStock.
Pricing
Promo.com offers three different pricing plans:
Basic Plan – $59/month
Standard Plan – $119/month
Pro Plan – $399/month
Use Case
Promo.com is suitable for marketers, businesses, and content creators who want to create high-quality videos for their social media marketing campaigns.
Tools and Features
Promo’s social media video maker tool allows you to create videos for all social media channels. You can add audio and text, resize, compress, and cut videos. Its PromoAI tool helps you create, publish, and schedule videos for social media in minutes.
With Promo.com, you’ll never run out of content ideas thanks to its extensive media library and easy-to-use features.
14. Filmora
Filmora is a user-friendly video editing software that provides a range of features and effects for creating professional videos for social media. It offers an intuitive interface and easy-to-use editing tools.
Pros
User-friendly interface with drag-and-drop functionality
Extensive collection of filters, effects, and transitions
Social media exporting options
Regular updates and new features
Cons
Some advanced features are only available in higher-priced plans
Steeper learning curve for beginners
Pricing
Filmora offers different pricing plans, including:
Plan | Price |
|---|---|
Annual Plan | $61.99 (automatically renewed after a year) |
Perpetual Plan | $89.99 (one-time subscription) |
Bundle Subscription Plan | $109.99 (automatically renewed after a year) |
Use Case
Filmora is suitable for content creators, vloggers, and social media marketers who need an accessible video editing tool for creating engaging social media videos.
Filmora is perfect for anyone diving into digital marketing services and looking to create eye-catching video content without a steep learning curve.
15. Typito
Typito is a popular social media tool that focuses on text-based videos for social media. It offers a range of templates, fonts, and customization options to create visually appealing and engaging videos.
Pros
Easy drag-and-drop interface
Access to free images and templates
Ideal for creating text-based videos
Cons
Limited advanced video editing capabilities
Some features are only available in higher-priced plans
Pricing
Typito offers different pricing plans, including a free plan with limited features. The Solo plan costs $15/month when billed annually, and the Pro plan is priced at $29/month when billed annually.
Use Case
Typito is suitable for social media content creators, marketers, and businesses that want to create text-based videos for social media marketing.
Typito offers all the necessary editing capabilities – drag-and-drop interface, free images and templates, etc. – for social media videos. The easy video maker is perfect for those who want to create engaging content without a steep learning curve.
16. CapCut
CapCut is a fantastic tool for anyone looking to create engaging short-form videos. It’s packed with features like background removers, animations, and speed adjustments. Plus, it has style templates to boost your creativity and text overlays to make your messaging clearer.
Audio Editing Tools
For short-form video creators who rely heavily on dialogue or voice overs, the vocal tools within CapCut are quite beneficial. The app is free, and includes features like speech-to-text, voice effects, noise reduction, and text-to-speech.
Integration with Social Media
The newly released CapCut connects effortlessly with TikTok to upload edited videos directly to the social platform. It also exports video files for you so you can upload to Instagram and YouTube.
Learn What It Takes to Make Your TikTok Viral Where can I find the CapCut online video editor to brighten my video and start an online sensation today?
17. Giphy
Typically, Giphy is one of the most popular platforms to create & share gif. This one is just so versatile, and it is a lot of fun; you can use it as a killer headliner tool to hook your readers. Giphy – There are countless GIFs available with Giphy or you can even make your ows GIF from a YouTube video or footage that you’ve shot yourself. It gives you a ton of editing options and the ability to embed your GIF hosted via Giphy, or download the source file to upload elsewhere.
How to Create a GIF on Giphy
Upload a photo or video.
Set your animation speed.
Add some decorative effects.
Your GIF is ready to upload and share!
Why Use Giphy?
Huge library of user-generated GIFs.
Easy-to-use GIF creator.
Integrates with multiple apps.
Giphy is a tool that you can use to convert portions of video into looping gifs. You can also use other user-generated gifs on the platform. All of this is in the effort of adding personality to presentations, emails, and blog posts.
18. Animaker
Animaker is a platform that anyone can use, regardless of whether they are a beginner, professional, or non-designer. Described as the world’s most complete video-making tool, Animaker is easy and fun to use. And it’s also free, with the option of upgrading to different plans.
Key Features
Create multiple video types including explainer videos, whiteboard videos, and even infographic videos.
Resize your creations for different social media networks without starting from scratch.
Limitations
The free version only allows you to create videos up to 2 minutes in length.
Why I Love It
Animaker offers the effect of a studio-created animated video without the hefty price tag. It’s perfect for anyone looking to make professional-quality videos on a budget.
Final Thoughts
If you’re looking for a comprehensive review of Animaker, check out the [Animaker review 2023: Explainer Expert’s Opinion](#) for an in-depth look at this amazing tool.
19. Easel.ly
Infographics are an important part of your content strategy, and Easel.ly is aware of that. With Easel.ly, you can turn your data into an attention-grabbing infographic that will bring you the desired results. These results include getting more engagement from your audience, increasing your sales, and even improving communication.
When you’re finished, you can download or embed your infographic. You can also use Easel.ly’s social media integrations to share directly to Facebook or Twitter.
Although Easel.ly is one of the top free apps for social media, you can get even more out of the paid version of this tool. Upgrade to get hundreds of premium templates, over 1 million icons and photos, and better organization.
Infographics use the power of images to capture attention and convey more complex ideas.
This free social media tool lets you create sharp-looking infographics without a graphic design degree. Get started by choosing a basic template. Then add graphics, charts, data, and other visual elements. To add movement to your infographic, you can insert animated GIFs. Easel.ly is also integrated with Unsplash, so you can add royalty-free photos to your design.
20. Loom
You can’t always say everything in your social media captions, especially if you’re limited to 280 characters. Ever want to dash off a quick message without having to write it all down? Or create a brief how-to video that explains it all?
Loom lets you share and record your desktop or mobile screen quickly and easily. It’s particularly great for sharing a process or walking followers through a complex process. I like using it with software as a service (SaaS) clients, whose products tend to be highly technical. Incredibly easy to use, Loom makes these video messages quick and efficient.
Wrapping It Up
And there you have it! With these 20 free visual social media content creation tools, you’re all set to take your marketing game to the next level. Whether you’re planning and scheduling, collaborating with your team, creating stunning graphics, or producing engaging videos, there’s something here for everyone. So why not give them a try and see which ones work best for you? Remember, the key to great social media content is consistency and creativity. Happy creating!
Frequently Asked Questions
What are social media tools?
Social media tools are applications or platforms that help users create, manage, and analyze content on social media channels. They can assist in various tasks such as content creation, scheduling, collaboration, and analytics.
What is Canva and how can it help in content creation?
Canva is a graphic design tool that allows users to create stunning visuals for social media, presentations, posters, and more. It offers a user-friendly interface with drag-and-drop features, pre-designed templates, and a wide range of customization options.
Are these tools really free to use?
Yes, all the tools listed in the article offer free versions. However, some may have premium features or paid plans that provide additional functionalities.
Can I use these tools for video content creation?
Absolutely! Several tools listed, such as Animoto, Biteable, and InVideo, are specifically designed for video content creation and offer various templates and editing features to create engaging videos.
Which tool is best for creating infographics?
Visme and Easel.ly are among the best tools for creating infographics. They offer a variety of templates and design elements that make it easy to visualize data and create compelling infographics.
Is Adobe Creative Cloud free?
Adobe Creative Cloud offers a limited free version with access to some tools and features. For full access, a subscription plan is required.
