Email marketing isn’t going away this year. Despite what others say (that it’s dead), it will continue to be a powerful tool for any serious business. In this article, we’ll compare the 10 best email marketing apps and services for 2024 to help you choose the right one for your needs.
Key Takeaways
HubSpot Email Marketing Software offers robust features for automation and analytics.
MailChimp is known for its user-friendly interface and extensive integrations.
Constant Contact provides excellent customer support and easy-to-use templates.
GetResponse excels in marketing automation and landing page creation.
ActiveCampaign is a top choice for advanced email marketing and CRM capabilities.
1. HubSpot Email Marketing Software
Features
I use HubSpot Email Marketing Software to create and distribute our marketing email newsletter, so I’m quite familiar with the software’s features. When creating an email, I can choose from one of many drag-and-drop templates or craft a custom template tailored to my brand. Once I’ve got my template, incorporating content is simple and intuitive.
Why We Picked It
More than just an email marketing tool, HubSpot Marketing Hub is a comprehensive martech platform that integrates most of the features marketers at small to midsize businesses need. In that sense, it’s competitive with enterprise-grade products like Salesforce. Because of its integrated nature, its focus is increasingly on tracking and optimizing the entire customer journey, not just the email experience.
Who It’s For
HubSpot is best for:
Small and medium businesses
Startups
Agencies
Top Features
HubSpot has all the standard email marketing features like drag and drop builder, journey flows, and marketing automation. Apart from basic features, HubSpot has several advanced features like high-end segmentation and customer lifecycle synchronization across sales & marketing.
Pricing
HubSpot’s Email Marketing Software (and CRM for small to enterprise companies, for that matter) is free forever. However, if you need enhanced capabilities, paying for one of the upgraded Marketing Hub plans may be worth it.
We use HubSpot for our email marketing automation, including their automated workflows. It is undoubtedly one of the most intuitive tools we’ve used for emails.
Ratings
Capterra: 4.5
G2: 4.4
Shopify: N/A
2. MailChimp
MailChimp is an easy-to-use email marketing tool that doesn’t require any technical expertise to create a campaign. The strongest selling point of MailChimp is the data it offers to its users. With almost 200 million users, it’s one of the most popular platforms online. Over the last decade, MailChimp has collected extensive use case data, allowing you to develop and launch a data-driven email marketing strategy. It’s designed to cater to businesses of all sizes and supports over 300 integrations.
Key Features
Data-driven insights
Supports over 300 integrations
Free plan available
Best For
Marketing agencies
B2B startups
Coaches and influencers
Ratings
Capterra: 4.5
G2: 4.4
Shopify: 3.3
MailChimp is a perfect solution for small- to mid-sized companies without access to a big marketing budget. It offers clients insight into a huge database, enabling them to make smarter marketing decisions.
If you’re an email marketing freelance expert in Europe, MailChimp’s tailored solutions can help you achieve transformative email marketing goals. And if you’re into WordPress YouTube Plugins, MailChimp’s integrations can be a game-changer for your campaigns.
3. Constant Contact
Constant Contact is one of the largest and fastest-growing email marketing services in the world. It’s also super easy to use and beginner-friendly. You can easily manage your email lists, contacts, email templates, marketing calendar, and more. Constant Contact is a legit email marketing software for small businesses. It safely stores your customer data and offers a wide variety of features to streamline your email marketing operations.
Top Features
Constant Contact offers several useful email marketing capabilities, a robust ecommerce & website builder, advanced A/B testing and reporting, as well as social media marketing features. Overall, it’s a great solution for small businesses and non-profits.
Pricing
Constant Contact offers a 30-day trial, and you can purchase it for $20/month. For up to 500 contacts, the price is $12 per month. This makes it an affordable option for those just starting out.
Additional Features
Other features of Constant Contact that you can look forward to:
Email Segmentation
Contact Management
Event Marketing Tools
E-Commerce Integrations
If you’re looking to increase organic traffic and build internal links, Constant Contact can be a valuable tool in your marketing arsenal.
Pros and Cons
Constant Contact has its pros and cons. While it offers a lot of features, some users find it lacking in certain areas. However, for small businesses, it’s a versatile solution that can meet most of your email marketing needs.
4. GetResponse
GetResponse is a no-nonsense email marketing contender with a straightforward, if somewhat sparse, UI. Its relatively low learning curve makes it a good entry point for organizations that are new to digital marketing. Although it can’t match the big players in terms of features, GetResponse improved its capabilities in the workflow automation and SMS marketing areas. It also offers e-commerce features and a good selection of third-party software integrations.
Why We Picked It
GetResponse is a multifunctional email marketing platform that offers email marketing, website builder, and webinar creation features on a single platform. It is useful for small businesses looking to solve different marketing problems (e.g., cart abandonment campaigns) from a single platform instead of getting multiple subscriptions.
Who It’s For
With 350,000 users in 183 countries and more than a billion messages sent monthly, the numbers look good for GetResponse. We particularly like two unique features of theirs: the ability to create webinars and sales funnels, both of which come under their popular Conversion Funnel feature.
Pricing
Starting price: $15/month
Free trial: 30 days
Ratings
Platform | Rating |
|---|---|
Capterra | 4.2 |
G2 | 4.2 |
Shopify | 1.9 |
GetResponse claims to be an all-in-one marketing service for businesses. In addition to basic email marketing campaign functionality, it also covers the creation of landing pages and webinars.
5. ActiveCampaign
ActiveCampaign is a fantastic option if you’re looking for an integrated marketing and communications platform with a CRM. Automation is front and center with this software, offering site tracking, integrated forms, and advanced reporting. Plus, with all paid tiers, you get 24/7 support via both chat and email.
Key Features
Advanced automation builder to set up complex triggers based on customer behavior
Dedicated CRM to manage customer interactions all in one place
A/B testing to test variations of your emails to identify what works best
Multi-channel marketing to reach your customers through email, SMS, and other mediums
Pros & Cons
Pros:
Great for power users like ecommerce stores and B2B companies
White labeling features for marketing agencies
Includes advanced automation features
Cons:
Price starts at $220, which might be steep for small businesses
Who Should Use ActiveCampaign?
ActiveCampaign is perfect for power users, such as ecommerce stores and B2B companies, who need to optimize their lead generation process through the integrated CRM. Marketing agencies can also benefit from its white labeling features.
If you’re serious about modifying email marketing campaigns and investing in future keyword research, ActiveCampaign is a solid choice.
Pricing
Contacts | Price per Month |
|---|---|
1,000 | $0 |
2,500 | $25 |
5,000 | $39 |
10,000 | $73 |
15,000 | $109 |
Final Thoughts
ActiveCampaign is a complete email marketing suite that simplifies your marketing operations. However, be cautious of AI Content Writing Risks and Keyword Cannibalization when planning your campaigns.
6. AWeber
AWeber is an email platform built specifically for small businesses and entrepreneurs. It’s designed to make it simple for those who are just getting started with email marketing to segment their contacts, design a professional email, and start nurturing leads. Customers praise AWeber for its deliverability — their deliverability team monitors servers around the clock to ensure your campaign consistently reaches the inboxes of your recipients.
7. ConvertKit
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It’s extremely easy to use and incredibly powerful. One of its unique features is that it allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders, allowing you to send drip emails from their emailing service.
Top Features
ConvertKit’s feature list has an interesting mix of creator-friendly features to build and grow your email list and sell your digital or ecommerce products. This includes:
Huge template library
Audience segmentation and nurturing
Auto-responder campaigns
WYSIWYG email editor
Sales funnels and marketing automation
Pros & Cons
Pros:
Focuses on conversions
Easy to use
Great for professional bloggers and marketers
Offers content upgrades and incentives
Cons:
Limited design customization
Can be pricey for beginners
Pricing
ConvertKit offers a free plan to get you started. As you grow, you can opt for their paid plans which start at $29/month. Here’s a quick look at their pricing:
Plan | Price |
|---|---|
Free | $0/month |
Creator | $29/month |
Creator Pro | $59/month |
If you’re serious about growing your email list and increasing conversions, ConvertKit is a solid choice. It’s designed to help you build a long-term fan base that interacts with your business frequently.
Best For
ConvertKit is best for professional bloggers, authors, and marketers who want to focus on conversions and build a loyal audience. If you’re looking for Website Conversion Tools or the Best Instagram Tools, ConvertKit has got you covered.
8. Sendinblue
Overview
Sendinblue is a powerful email marketing platform that offers a wide range of features. You can send bulk emails and text messages, making it a great choice for capturing new leads. The platform strikes a balance between advanced settings and ease of use. Sendinblue can handle up to 30 million messages per day, showcasing its scalability.
Features
Email Marketing
SMS Campaigns
Chat Integration
CRM for Segmentation
Direct Advertising Integrations for Social Media
Pricing
Sendinblue offers a free tier with unlimited contacts and up to 300 emails daily. Paid plans start at $25/month.
Pros
Extensive digital marketing platform
Free tier available
Easy-to-use drag and drop editor
Cons
No free trial for paid plans
Pricing can get high for advanced features
If you’re looking for a versatile and scalable email marketing solution, Sendinblue is definitely worth considering.
Conclusion
Sendinblue provides a comprehensive digital marketing platform that includes email marketing, SMS, and chat features. It’s a great option for businesses looking to scale their marketing efforts without sacrificing ease of use.
9. MailerLite
MailerLite is a fantastic option for New Bloggers and small businesses looking for an affordable and easy-to-use email marketing tool. Despite its basic appearance, it offers well-developed features and a robust editor. Plus, it has a “free for life” plan, which is pretty awesome!
Key Features
Clean and intuitive interface
Fast editor with flexible templates
Essential marketing features like landing pages, sign-up forms, autoresponders, and reports
Excellent deliverability rates
Pricing
MailerLite offers a free plan and a paid plan starting at $10/month. There’s no free trial, but the free plan is quite generous.
Plan | Price |
|---|---|
Free | $0/month |
Paid | $10/month |
Pros and Cons
Pros:
Easy to use
Great for GDPR compliance
Excellent deliverability rates
Cons:
Basic appearance
Limited advanced features
MailerLite is a great choice for those who want to keep things simple without sacrificing essential digital marketing services.
Who Should Use MailerLite?
MailerLite is perfect for small businesses, freelancers, and bloggers who need an affordable and easy-to-use email marketing solution. It’s also ideal for EU-based companies needing GDPR compliance.
Final Thoughts
If you’re looking for a straightforward, budget-friendly email marketing tool, MailerLite is definitely worth considering. It’s especially great for New Bloggers and small businesses who want to Find Featured Snippet success without breaking the bank.
10. Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more. You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
Key Features
Unlimited emails: Send as many emails as you need without worrying about limits.
Drag-and-drop editor: Easily design your emails with a user-friendly editor.
Automation workflows: Create personalized subscriber journeys with ease.
Detailed analytics: Track important metrics like email opens, clicks, and bounces.
Integration with 100+ apps: Ensure all your marketing data and strategies are aligned.
Pricing
Moosend offers a 30-day free trial with an unlimited number of emails (no credit card required). After that, their pricing starts at $9 per month for their Pro plan, which includes a landing page builder, transactional emails for eCommerce websites, team management, and more.
Who Should Use Moosend?
If you’re in need of excellent marketing automation features and branding-free emails, Moosend is an interesting email marketing service. It’s perfect for small businesses looking to streamline their email marketing efforts without breaking the bank.
With unlimited emails, pro features, and branding-free emails, Moosend is an interesting email marketing service.
Conclusion
So, there you have it – the 10 best email marketing apps and services for 2024! Whether you’re a small business owner, a blogger, or running a large enterprise, there’s something on this list for everyone. Email marketing is far from dead; in fact, it’s more powerful than ever. The right tool can make all the difference in your marketing efforts, helping you connect with your audience, boost engagement, and drive sales. So, take your pick, give it a try, and watch your business grow. Happy emailing!
Frequently Asked Questions
What is the best email marketing app for beginners in 2024?
For beginners, MailChimp is often recommended due to its user-friendly interface and extensive resources for learning email marketing.
Is email marketing still effective in 2024?
Yes, email marketing remains a powerful tool for businesses in 2024, providing a high return on investment and a direct way to communicate with customers.
How do I choose the right email marketing service for my business?
Consider factors like pricing, ease of use, deliverability, A/B testing tools, analytics, automation capabilities, form builders, and integration with other tools when choosing an email marketing service.
Can I automate my email marketing campaigns?
Yes, most email marketing services offer automation tools that allow you to set up automated email sequences based on user behavior and other triggers.
Are there free email marketing services available?
Yes, many email marketing services offer free plans with limited features. MailChimp, Sendinblue, and MailerLite are popular options that provide free tiers.
What is the importance of A/B testing in email marketing?
A/B testing allows you to test different email elements (like subject lines, content, and images) to see what performs best, helping you optimize your campaigns for better results.
